 |
| AL DÍA READER
PROFILE |
|
Average Household Income
|
$32,681
|
|
Bilingual
|
25% prefer speak English and Spanish
equally
|
|
Median Age
|
36 years old
|
|
Gender
|
53% Male
47% Female
|
|
| MARITAL STATUS |
|
Married
|
42%
|
|
Single
|
33%
|
|
Divorced
|
18%
|
|
Widowed
|
7%
|
|
| HOUSEHOLD |
 |
|
Average Household Size
|
3.6%
|
|
Percentage of Readers with Children
in Household
|
64%
|
|
| ETHNIC BACKGROUND |
|
Puerto Rican
|
55%
|
|
Mexican
|
15%
|
|
Dominican
|
15%
|
|
Central American
|
8%
|
|
South American
|
7%
|
|
| EDUCATION |
 |
|
High School Graduate
|
34%
|
|
Some College
|
21%
|
|
| AGE |
|
18-34
|
46%
|
|
35-44
|
27%
|
|
45-54
|
13%
|
|
55+
|
14%
|
|
| EMPLOYMENT
STATUS |
 |
|
Employed
|
90%
|
|
| HOME
OWNERSHIP |
 |
|
Own
|
53%
|
|
Rent
|
47%
|
|
| |
|
